FRACTIONALCMO.
Senior marketing leadership without a full-time hire. A plan, a budget, and someone who owns the results, working alongside your team and partners.
Plenty of growing companies don't need another vendor. They need someone senior who sets the plan, makes the calls, and holds every channel accountable to the same goal.
Leadership,
without the full-time hire.
The strategy and accountability of a marketing executive, scaled to where your business is today.
Marketing strategy
A clear plan for where growth comes from and how to get there.
Budget planning
Spend allocated by channel and goal, and adjusted as results come in.
Channel mix
The right channels in the right order for your stage and market.
Team leadership
Direction, priorities, and coaching for your in-house marketers.
Vendor management
Agencies and freelancers held to clear goals and standards.
Hiring support
Help defining roles, interviewing, and building the team you need.
KPIs and reporting
A short list of numbers that matter, reviewed on a regular rhythm.
Positioning
Messaging that makes it obvious why customers should choose you.
A plan, and someone
to own it.
Assess
A full look at your market, numbers, team, and current marketing.
Plan
A focused plan with priorities, budget, and targets for the year ahead.
Lead
Weekly leadership of the team and partners carrying out the plan.
Scale
Double down on what works and build the team to sustain it.
Handled,
start to finish.
You approve the direction. We run everything else.
- Marketing audit
- 12-month marketing plan
- Budget allocation
- KPI framework
- Weekly team leadership
- Agency and vendor oversight
- Hiring help
- Leadership reporting
- Positioning and messaging
- Quarterly planning
One piece of the picture.
Here's the rest.
Questions,
answered.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time. You get executive-level strategy and accountability without the cost of a full-time hire.
How much time does a fractional CMO spend with us?
It's scoped to your needs, from a few days a month to a regular weekly presence. We agree on the rhythm before we start.
Do you work with our existing team and agencies?
Yes. We lead and support your current team and partners, and only recommend changes when they will clearly help.
Can AtomX also do the execution?
Yes. Because we also run channels like paid media, email, and SEO, strategy and execution can live under one roof.
When does a fractional CMO make sense?
Usually when marketing spend is growing, several vendors are involved, and no one senior owns the overall plan.